The Profit Builder Unscripted

The Overlooked Key to Success (It’s Not What You Think!)

• Vicki Suiter • Episode 32

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We put so much energy into growing our businesses, setting goals, and making things happen.

But what if I told you that one of the biggest factors in long-term success isn’t in your profit margins or project pipeline?

In this week’s episode of The Profit Builder Unscripted, I had a conversation with a client that stopped me in my tracks. He had big goals for his business, but when I asked about his personal life, something was missing.

That moment led to a powerful discussion about what truly sustains us—not just as business owners, but as partners, parents, and leaders.

I also share a personal lesson that I had to learn the hard way, and the one shift that completely changed how I approach success—both at work and at home.

If you’ve ever felt like you’re constantly juggling priorities and something always gets left behind, this episode is for you.

Listen in and see if you recognize yourself in this conversation. I would love to hear your thoughts after you tune in!

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welcome to another episode of The Profit Builder unscripted if you have children at home you want to listen to this episode all right let's jump in while I was having a conversation with a client last week about their goals for this coming year uh he told me about a number of things that he wanted to have happen in his business which was awesome and then I said so tell me about your personal goals what are some goals that you have personally and one of them was he wanted to be able to spend more time being able to go to his daughter's soccer games and I'm like that's awesome and he's got young kids at home and I said uh you know and he kind of listened to a few other things that he said but I didn't hear anything about his wife and I said hey so tell me how many times a month do you and your wife go on date nights and he said well you know I don't know it's kind of it's a little bit hit and miss and but we have a good relationship I'm like that's awesome that you have a great relationship and and do you go on date nights regularly and he said no not not really and I said I'm going to encourage you to put date nights on your schedule because date nights in your relationship are kind of like when as business owners or leaders we Foster relationships with people it's like if we want to be able to have healthy relationships that we well I think you know there's two things about the whole thing about when we're parents that our job in our relationship is to demonstrate to our children what it means to have a healthy relationship what it means to have a healthy marriage and the other thing that you know I I realize in all my children are grown now is that um there our children are in our lives for a season and then they go and that relationship that core relationship that marriage in order for us to be able to have them sustain um we need to nurture them we need to take care of them we need to invest in them and I and I will tell you personally you know I did not learn this in my first marriage um I allowed my business and I allowed the demand of being a parent and my kids like kids are very demanding and and that's kind of like their job and that's what they do but as parents um you know our job is also to to be clear about our children or our children they're there for a season and to be you know we all want to be great parents and I love that and and that was very important to me but I also didn't take care I didn't have my relationship be the thing that guided me as a parent and I didn't have it be that I understood or I just didn't understand at the time that I was demonstrating to my children how to have a healthy relationship I was was demonstrating to them what it meant to be in a successful relationship so that when they grew up and went out in the world they would have that demonstration and I became really keenly aware of that after I got divorced the first time well the only time I've been divorced thankfully um I became keenly aware of the fact that uh we we need to pay more attention and in my second marriage uh part of our char as a couple was that we really wanted to demonstrate to our children what it meant to have a healthy relationship we wanted them to be able to see what that looked like because we also realized that what we were doing was demonstrating to them what it meant to have a healthy relationship with somebody else and healthy relationship what does that mean it means you invest time in each other that means that you tend to the relationship it means that you have you know a lot of things respect kindness love generosity thoughtfulness like we don't take each other for granted um we're very intentional about how we we manage our relationship and you know in the early years uh that was you know that it took some learning on both of our parts and you know and I shared that story with my client because uh you know in all the years that I've been doing this work the thing that I have found over and over again is when I have this conversation with young parents with young children and I always ask this question tell me about how you know how you doing on date nights are you going on date nights um that when they do that I've had people come back to me and say thank you I really appreciate it appreciate you telling me to do that I'm seeing how it's making a difference in my relationship with my wife or my husband um I'm seeing how uh how much more fulfilling our lives are together when we're taking time with each other and for each other um and you know I'm I I know this is kind of not a topic that I normally talk about uh but I felt like it was an important topic it just you know it kept coming back to me again and again and again after I had that conversation it just like that I needed to share this I wanted to share this story with you because uh I just feel like it's so important uh that it's part of our part of our job uh to take care of that relationship and to demonstrate to our kids what it is to to have a healthy relationship means we work on it you know we work on that relationship and it's not easy right relationships of human you know human beings were we're all kind of have our messiness right and um I remember uh somebody who I I trained with who was a coach and trainer and I remember remember him saying to to the group once he said you know it's it's no wonder that any two people can manage to stay married because we all have our own maps of you know history and background and and beliefs and and just sort of our own all of our own messiness that we can come together and find Common Ground uh takes effort and takes work and I and I know that that is true for certainly for my own experience and I'm happy to say um I just celebrated 20 years of being married uh to my husband Tim and I'm grateful that we made this Choice as a couple um to really work at teaching our children what it means to have a healthy relationship uh so I I hope you found this to be helpful and useful and I'm going to encourage you if you have if you have if you have children and and they're at home have at least at least two date nights a month and if they're really little maybe one date night a month for now but it's like there's somebody in your life um who uh can probably watch your kids and that you can trust and uh find a way to do that find a way to uh give yourselves that opportunity it's it's just so important all right I hope you found this to be helpful um thank you thank you for always for listening for being here and for being part of this community and I'll see you next time on the prophet Builder unscripted

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Vicki Suiter

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